A Passion to See You Thrive

I'm Karelin James

(pronounced Car-Lynn) and I’m a Website Designer in Kailua, Hawaii.
In a nutshell, I provide brand clarity and beautiful websites for coaches, creatives, and service providers. With my system of strategic preparation, I can have a new or refreshed website done in a matter of days that is fully aligned with your gifts and connects with your ideal clients.

Here's what I bring to the table...


Brand Clarity

If you can’t clearly express who you serve, what problem you solve, and what makes your solution different, you won’t connect with your ideal clients.

I love to work with purpose-minded, creative, and even multi-passionate entrepreneurs to help them drill down into what makes them the expert in their niche.

PinPoint Local Honolulu 2


Once we are clear about your brand, I craft your marketing messages to speak the language of your ideal client. No more staring at a blinking curser. I write the copy. All marketing channels from your website to your social media will be in harmony and reinforce your offers.

Website Design

A website gives authority to your business. Yes, social media is essential, but over 80% of new clients will “Google” you. Not having a site gives the impression you’re not a serious business.

As the foundation of all your marketing, a website is where you send prospects and leads so they can get to know, like, and trust you. 

But a website has to be more than just pretty these days. A website built only on looks is as effective as putting a billboard in the desert. I build websites with Google search behavior in mind.


You have a friend in the business.

When you become a client, my goal is to see you thrive. I value your time. I’m here for you with website training and support. 

When you are ready for the next step, I offer social media content creation, review management, monthly SEO, and more.

I know how personal your business is to your life. It’s how you feed your family and what keeps you up at night. It would be an honor to work with you to build your dreams.

From Business Owner
to Website Designer

I’ve been an entrepreneur for almost 30 years. (Yeah, I started young.) While raising and homeschooling four kids, I ran a bookkeeping business. When they got a bit older, I started importing for selling on eBay (kids make great packers), wrote a blog, and began creating courses for women to deepen their spiritual journey.

To reach my audience, I quickly realized I needed a website. Jumping in with both feet, I taught myself WordPress. From that point, for every business I had, I built a new site myself. Low and behold, I’m became a website designer!

But running a business AND learning the tech was HARD. Being a true entrepreneur, I persevered – often through tears – and those skills have served me well.

Fast forward to 2018. I decided to make digital marketing my sole business. I knew firsthand the challenge of learning tech while running a business. Taking the tech off the plates of entrepreneurs became my mission.

Now, I design and build the tech for busy business owners so they can focus on their businesses without the frustration that I had. (Read some of their stories here.)

I am a firm believer in continually growing my skills. A bit of a course junkie, I have completed the following:

  • B-School with Marie Forleo
  • Business Made Simple University with Donald Miller
  • Copywriting/Marketing/Social Media strategy with Sandi Krakowski
  • Funnel creation and strategy with Russel Brunson and Samuel Cook
  • Story-based marketing strategy with Donald Miller and Samuel Cook

It is a joy to offer my years of experience to the businesses I serve. I’ve refined the process into my VIP Intensives, saving so much of the hassle of website creation.

Karelin walking out the door of shop with laptop
Karelin with eyes closed at cafe with laptop


I’m a wife, a mom to four adults, and a Grams to three precious grandkids. I live in Kailua on the island of Oahu, Hawaii. It’s been my home since I was four years old. 

I love to travel and do long-distance hikes with my husband. When home, I read non-fiction and volunteer in my community. 

If I ever go missing…look for me in Paris.

monstera leaf 2

Backpacking Rae Lakes Loop, July 2022