It’s tempting to think that if we narrow down our audience, we will lose business. This couldn’t be farther from the truth. The more specific your niche, the better you will “speak the language” of your ideal client. You will attract more than just them but your ideal clients will be your raving fans.
Say hello to The Solar Shack, Hawaii’s first solar-powered food truck. More than another Kailua coffee outlet, they are offering everything from loaded breakfast burritos, house-made coconut parfaits, sweet treats, salmon bowls, nitro coffee, bullet coffee, house-made teas, organic drip coffee, and more.