I pray this finds you well and surrounded by the ones you love.
These days, I’ve been thinking of the old Chinese curse (which turns out, may not have been correctly attributed to them), “May you live in interesting times.” Easy to understand how “interesting” could be considered a curse… Life has changed and only time will tell what will be the new normal.
In the days ahead, I encourage you to use this time to asses your business. Many companies will not make it through this downturn. It’s a harsh reality. But the ones who will come out of this, possibly stronger than before, are the ones that are resilient and adaptive.
- (of a person or animal) able to withstand or recover quickly from difficult conditions.“babies are generally far more resilient than new parents realize”Similar: strong, tough, hardy, quick to recover, quick to bounce back,Opposite: vulnerable, sensitive
- (of a substance or object) able to recoil or spring back into shape after bending, stretching, or being compressed.“a shoe with resilient cushioning”
How will your business be resilient through this time? How will you “bounce back” after the slow season? Can we be flexible in how we operate? Perhaps that could look like paring down offerings to only those that pertain to the times. Maybe we prioritize connecting to clients over sales, building relationships, and earning loyalty.
I think of farmers and their seasonal life. Some seasons are for preparing the soil, then the planting, then the waiting….then the harvest. How can our businesses adapt to the changing season?
- able to adjust to new conditions.“rats are highly adaptable to change”Similar: flexible, adjustable, pliant, compliant, malleable, versatile, conformable, multi-skilled, easygoing, accommodating, obliging, cooperative, amenable, easyOpposite: inflexible2. able to be modified for a new use or purpose.“a workforce with adaptable skills”
This time of unprecedented reset gives us, as business owners, the chance to dial into the core value of what we offer. How can my service be more flexible, adjustable, and perhaps even more versatile? For the foreseeable future, what can I offer digitally? Would video conferencing keep my clients connected or help prospects get to know, like, and trust me more?
The Big Question
Donald Miller of Story Brand posed this question: What does this crisis make possible? Not to say that we would profit from people’s suffering. Not at all. The question is, how can my business make the lives of my clients better? How can I support them through this? How might this pandemic help my business evolve into a more resilient/adaptable product or service?
I don’t think anyone believes we will go back to life exactly the way it was. We will all be changed by this experience. My hope is that the human experience will bond us together in new and better ways. What do you want your business to look like after all this is over? What do you want your clients to receive from you during this time? What will you have done that you will be proud of? How will you continue to move the needle of your business forward? I’ve offered a lot of questions that only you can answer. 😉
Below, I’ve listed some resources for you. The SBA is giving away FREE money in the Economic Injury Disaster Loan Program. Information and forms are listed. There are also my best wellness resources to keep healthy during this stressful time.
Don’t waste your quarantine. Make it count.