You can’t do it all.

Good news is…you don’t have to.

The 80/20 Rule says that 80% of your results comes from 20% of your effort.

Focus on the get 20% get results from your digital marketing. 

These days, if you’re not easily found online, you won’t get business. How do you weed through all the voices online telling you how to market? What do small to medium businesses need to do now to survive?

It comes down to four areas that will get you the best return for your effort. I will teach you how you can best spend your time and see amazing results.

What you'll Learn

I'll show you where 20% effort will give you 80% return in these areas:


This is were most new customers will come from. You'll learn the best, free tool to use.


Customer Relationship Management to focus on your loyal 20%. Simple VIP program that keeps 'em coming in.

Reputation Management

Reviews can make or break your business. Get more 5 star reviews.

Social Media

It's all about engagement. Stay top-of-mind with a simple posting plan.

Your Host, Karelin James

Marketing can be fun when you know what you're doing. I’ve been in business in Hawaii for over 25 years. I know what it’s like to build a business while trying to do your own marketing. This series will teach you want you need to know, and how to stop wasting time and money on what you don't.

"Karelin disarmingly presents insights. Her style is open and exploring and her authentic voice exudes confidence in her students. Through her teaching, it was easy to understand the coursework and more imortantly, her style made it easy for me to develop my own perspectives about the topics at hand."
Danielle N.
Online Course Student
"Karelin is an amazing communicator with a heart for service. She's got the skills and resources to help you grow and be successful."
Cindy T.
Good Shepherd Publishing